About the Book
Your website should do more than simply exist—it should help your business get noticed, build trust, and turn visitors into customers.
The Small Business Website Playbook is a practical, straightforward guide for small business owners who want a better website without getting buried in technical jargon. Whether you’re building a new site, improving an outdated one, or trying to understand why your current website isn’t generating leads, this book walks you through the essentials that matter most.
Drawing from real-world web development experience, Mark Gleason explains how to create a website that looks professional, works well on phones and computers, loads quickly, communicates clearly, and gives potential customers an easy path to contact or buy from you.
Inside, you’ll learn how to:
Plan a website around your business goals
Create pages that customers actually need
Make your website mobile-friendly and easy to navigate
Improve website speed and performance
Build trust with strong content and professional design
Use effective calls-to-action to generate more leads
Understand the fundamentals of local SEO
Avoid common website mistakes that drive customers away
Keep your website secure, backed up, and maintained
Decide when to handle something yourself and when to hire a professional
You don’t need to become a web developer to have a successful website. You just need to understand what makes one work.
The Small Business Website Playbook gives entrepreneurs, local businesses, freelancers, and service providers a clear roadmap for turning their website into a valuable part of their business—not just another monthly expense.
Build it smarter. Make it easier to find. Give customers a reason to take the next step.